Almost every home seller in California uses a title insurance company to provide evidence of clear title to the buyer. In the southern part of the state, sellers pay for this product. It’s really expensive. Usually, the seller’s agent selects the company, and that has been the cozy arrangement favored by the title companies who, therefore, don’t need to bother marketing to the actual buyers of their product.All that could be about to change, as per the L.A. Times last weekend. Now, sellers can check out competing prices on a new website http:://www. clta.titlewizard.com. And, maybe in checking out the website, potential title buyers will realize how uncompetitive the title business really is. Will the public rise up in revolt?Stay tuned.